“Through ANAYCHAY it’s my mix of cultures that I want to share with you.”
The founder Alicia Rousseau Jourdan, born to a Peruvian mother and a French father, lives the majority of her life in Paris where she works during 20 years in fashion as Sales Manager for prestigious luxury houses such as Sonia Rykiel or JC de Castelbajac.
It all started when she moved to live in Peru with her family for several years.
This return to her “other roots” was a real explosion of inner emotions as the memories of her childhood trips to Peru came back.
She also discovered responsible fashion with Peruvian artisans wishing to continue working in an artisanal way. This mix of emotions and encounters naturally gave birth to ANAYCHAY.